It’s time that traditional fairy tales had a makeover – a hairy makeover.
Right now, only 4% of children's book heroes are diverse, and fairy tale characters are a different story. So we've partnered with Woke Babies and award-winning author, Trish Cooke, to re-imagine these traditional tales with some new role models.
We’re publishing 6000 books, and all of the proceeds will go to our charity partner, Pretty Brown Girls. We’ll also be gifting bundles of books to inner-city schools across the UK, so more young people can see themselves represented through literature.
Your natural hair is your crown and should be celebrated!
Our ambassador for Hairytales, Lexi Underwood is an up-and-coming actress, singer, and filmmaker who’s best known for her performance in the Emmy-nominated Hulu series, “Little Fires Everywhere.” Lexi will champion our campaign and narrate our storytelling, while promoting Hairytales across her social channels and through the press.
Kelly-Jade Nicholls, Woke Babies
Woke babies is a subscription service and publisher, founded to tackle the lack of Black protagonists in children's books.
"We want Black children to see themselves in the stories that are available to them and partnering with Tangle Teezer to reimagine classic fairy tales and celebrate afro hair is a great step."
Sheri Crawley, Pretty Brown Girls
Established in 2014, The Pretty Brown Girl Foundation is a non-profit 501c3 organization that promotes self-confidence and leadership development for girls of color. We are committed to utilizing our platform to speak out against injustice while addressing the community's need of reducing the effects of overt and subtle forms of bias towards Black and Brown Girls with issues pertaining to gender and racial inequality.